The Challenge
A strong product, but a sales engine that couldn't scale.
In 2014, the company had real technology and roughly $6M in revenue, but growth had plateaued. The pipeline depended on just one or two discovery calls a week, deals averaged around $50K, and the founder was still the company's primary closer. There was no repeatable system to move larger, more complex deals through a predictable cycle.
To break through, the business needed three things at once: far more qualified discoveries, a dramatically larger average deal size, and the sales leadership and operational capacity to deliver on the growth without breaking.
The Approach
We deployed our full model, covering lead generation, CRM customization, sales methodology, and operational scaling, and embedded a sales leadership layer the company never had before.
Multi-channel lead generation
Customized CRM & sequencing
3 full-time Sales VPs
Enterprise deal strategy
Digital marketing scale-up
Operational hiring
Weekly discoveries climbed from 1 to 2 a week up to over 30, supported by three full-time sales VPs. We moved the company up-market, lifting the average deal from $50K toward $750K, while scaling digital marketing and lowering the cost of discovery, which improved profitability even as the team grew.
